Inception was very Momento-eske, another Nolan film that brings you through various nooks and crannies (a puzzle) that tend to confuse or leave the average mind wondering what the hell just happened (and encourage repeat theater visits to figure it out). In essence, this film very much leaves the viewer open to interpret as they see fit (which is uncomfortable becuase most folks like things definied). I'd be interested to know Nolan's intentions, as he's not made them clear. I look forward to chatting about it with some of my friends as nerdy as me:-)
So, I'm moderating the upcoming Social Media Breakfast Minneapolis/St. Paul Real Estate and Social Media Panel at Concordia University's Buetow Music Center, 8-10 a.m. next Friday (4/23). Real estate panelists include:
Jeff O’Brien (@jeffobrien), Mansfield Tanick & Cohen
Like I did last month and in the spirt of collaborative thought, I want to know what YOU think in order to round out my questions for the event. Tell me what you want to know about the relationship between social media and real estate, okay?
We should have about an hour, so I’ll take what you peeps give me and try to pack it all in to answer your questions. There will also be some Q & A, so if you post here and it’s unanswered you’ll have the opportunity to ask. I'm really excited to hear what you all have to say!!! Thanks in advance for your awesomeness.
P.S. If you don't have a ticket, have never been, want to experience it, etc. there are still tickets, so head over here and register.
I was unable to make it to South by Southwest Interactive (SxSW) this year. While sad, the greatest thing about events like this is that technology transcends geography. With the help of a nifty little service called USTREAM, I was able to watch the entire Social Media Breakfast SXSW via livestream from my bed on Sunday morning. It was fantastic. I took in presentations by thought leaders Becky McCray, Tac Anderson and Rick Mahn with appearances by awesome Social Media Breakfast Founder, Brian Person and event moderator, Albert Maruggi. Below is what I found to be particularly useful. SMBSXSW can be viewed in its entirety here. My complete and long recap of SMBSXSW can be found over at http://bit.ly/9deaSI.>
The Missing Ingredient in Social Media Strategy is… the strategy! – Tac Anderson
With all the talk about social media strategy nowadays, it’s funny that the one thing missing from most social media strategies is often just that, the actual strategy. Shannon Paul hit this topic astonishingly well a few weeks ago, with great commentary from Tac and others – and its reference was the starting point of his discussion. I highly recommend you read Shannon’s post: “The Mising Ingredient in Most Social Media Strategies.”
Tac defined strategy as: Creating operational alignment between all functions and activities of a business.
Current research on publicly traded companies says: Return on assets has gone down and is on a downward trajectory. By 2025 the net worth of all publicly traded companies will be zero (research attributed toJohn Hagel).
Problem: This means that the way we run our businesses today isn’t working. In order to achieve scale (way back when), we had to give up intimacy. In order to achieve scale, we put processes in place. We removed people from the company.
Solution: With Internet and social media, we can achieve intimacy and scale. We can connect people inside the company with people outside the company. Quoting Lane Becker (who quoted someone else): “Businesses thrive on the network when they adapt to the network, not the other way around.”
Three ways to create/adopt a SM strategy:
The Bolt On strategy (not a strategy): Let’s start a blog or a Twitter account. Someone will blog/tweet and everything else will stay exactly the same inside the company. Social Media is NOT a bolt on component.
The I’m going to force social media to comply with existing code of conduct (not a strategy). It sucks the life out of SM.
Making your company optimized for social media. What would it look like if every part of your company were built to maximize the benefits of social media? This is the ideal and highly underdeveloped point at which most organizations find themselves currently.
Back to both John Hagel and Lane Becker to summarize our discussion: Socil Media as part of the operational alignment is about creating edges and flows inside your company. Innovation happens on the edges where you get creative friction and where things and things can even be a little messy. What SM can do if you optimize the right way is create those edges and knowledge flows… can start happening inside your company.
Tac Anderson is Digital Consulting Director at Waggener Edstrom, blogs over at New Comm Biz and is all around awesome (from what I read and see – we have not met). Tac rocks and you should read his stuff.
Life moves so quickly. Often, I forget about the true importance of what I'm doing and what that means. Nothing like the great reminders in life...
Got this from a dear friend and colleague this morning…
Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend them all the care, kindness and understanding you can muster. Your life will never be the same again.
-Og Mandino (1923 - 1996), The Greatest Miracle in the World
I’m delighted to be moderating next week’s (3/5) SMBMSP (Social Media Breakfast Minneapolis/St. Paul) at Rick Bronson's House of Comedy at the Mall of America, 4th floor (Upper East Side), 8-10 a.m. In developing a solid line of questioning for the panel, I want to know what YOU think in order to round out my questions for the event. We’re a crew who likes to collaborate, so let’s do it. Tell me what you want to know about the relationship between social media and retail, okay?
We only have about 45 minutes, so I’ll take what you peeps give me and try to pack it all in to answer your questions. There will also be some Q & A, so if you post here and it’s unanswered you’ll have the opportunity to ask. I look forward to what you all come up with.
I’ll start: I’m really interested in how retail venues are utilizing location-based social networks like Foursquare in their marketing mix.
I look forward to comments!!! Thanks in advance:-).
